AI Digital Marketing Manager

JOB DESCRIPTION

AI Digital Marketing Manager (Agency Core – Strategy & Creative)

Location & Work Setup (Very Important)

• Location: Gachibowli, Hyderabad
• Work Mode:
• Monday to Friday: Work from office
• Saturday: Work from home
• Work Timings: 8:00 PM IST to 5:00 AM IST (Night shift)
• This role requires full availability during the above hours.
• Please apply only if you are comfortable with night shifts on a long-term basis.

Role Summary

We are hiring an AI Digital Marketing Manager who will act as the core marketing brain for an agency handling multiple clients.

This is a strategy, creative, and direction-heavy role, not a performance execution role.

• We already have / will have a dedicated performance marketing specialist.
• Your responsibility is to think, plan, guide, structure, and align all marketing efforts using AI + strong marketing fundamentals.

This role is ideal for someone who has worked in an agency environment, understands how marketing works beyond tools, and can handle multiple clients simultaneously without chaos.

What You Will Be Fully Responsible For

You will own:

• Marketing strategy for multiple client accounts
• Brand positioning and messaging direction
• Campaign and content planning
• Creative direction and quality control
• Client-side marketing clarity
• Internal structure and repeatable systems
• Daily use of AI to improve speed and output quality

Core Responsibilities

1) Agency-Style Client Strategy Ownership

• Handle multiple clients at the same time, just like a real agency setup.
• Understand each client’s business and convert it into:
• Clear positioning
• Clear messaging
• Clear target audience definition
• Clear content themes
• Clear campaign priorities
• Create monthly plans and weekly priorities for each client.
• Convert vague ideas into clear briefs for execution teams.
• Say no to ideas that don’t make marketing sense and explain why.

2) Creative Direction & Brand Consistency

• Own the brand voice and messaging for each client.
• Guide designers and video editors on:
• Visual direction
• Hooks and angles
• Storytelling approach
• What to avoid
• Review:
• Social media posts
• Carousels and reels direction
• Campaign creatives (conceptual level)
• Website hero sections and landing page messaging
• Ensure consistency across all channels.

You don’t need to design.

You must know how to direct good marketing.

3) AI-First Working Style (Non-Negotiable)

AI is a core part of this role, not an add-on.

You will use AI tools daily to:

• Draft strategies, briefs, hooks, and messaging directions
• Generate campaign and content ideas faster
• Analyse competitors and market positioning
• Improve copy clarity and structure
• Turn raw thoughts into client-ready documents
• Build repeatable AI prompts and internal frameworks

We are looking for someone who actively uses AI to think better and move faster.

4) Marketing Systems & Templates

• Create internal structures to reduce confusion and delays:
• Strategy templates
• Brief formats
• Content planning formats
• AI prompt frameworks
• Client onboarding checklists
• Improve internal efficiency and clarity across teams.

5) Collaboration With Performance Marketing

• Work closely with the Performance Marketing Specialist.
• Provide:
• Messaging direction
• Campaign logic
• Funnel context
• Review performance insights at a strategy level, not execution level.
• Decide what needs to change in messaging or direction based on results.

You will not be expected to manage ad dashboards daily.

6) Client Communication & Reporting

• Create clear, simple client updates:
• What was done
• Why it was done
• What worked
• What didn’t
• What’s next
• Communicate marketing in a way business owners can understand.

Required Experience

• Mandatory agency experience
• Experience handling multiple client accounts simultaneously
• 4-8 years of digital marketing experience
• Strong exposure to:
• Marketing strategy
• Content and social direction
• Campaign planning
• Brand messaging

Required Skills & Mindset

• Strong marketing fundamentals
• Creative thinking with business logic
• Clear communication and writing skills
• Ability to manage multiple priorities
• Comfort with night-shift work
• High ownership and accountability
• Daily AI usage mindset

Tools & Knowledge (Good to Have)

• ChatGPT, Gemini, Claude or similar AI tools
• Google Analytics / GA4 basics
• Meta Business Suite basics
• Canva basics for quick direction
• Planning tools like Notion, Docs, Sheets, ClickUp, etc.

What This Role Is NOT

• Not a junior marketing role
• Not a pure ads role
• Not a task-execution role
• Not a one-brand in-house role

How Success Will Be Measured

Within 30-45 days:

• Clients have clear marketing direction
• Teams work with less confusion
• Faster planning and execution using AI
• Stronger brand consistency across outputs
• Founder involvement in day-to-day marketing reduces

Important Note Before Applying

• This is a night-shift, office-based role.
• This role requires agency experience and strategic thinking.
• If you are only comfortable with execution or ads tools, this role is not a fit.