AI Creative Head

About the Role:

We are looking for an AI Creative Strategy & Quality Lead who will own the visual intelligence behind our AI-generated content systems. This role will focus on guiding AI tools to consistently generate high-quality fashion visuals that meet both brand standards and e-commerce performance goals. You will be responsible for:

• Designing AI visual generation frameworks

• Building quality systems for AI-generated imagery and videos

• Creating prompt structures and style systems that control AI outputs

• Developing visual storytelling formats that improve PDP engagement and conversion

This is not a traditional creative role. The ideal candidate understands fashion aesthetics, consumer behavior, and digital commerce, while also being able to control and optimize AI tools to generate production-ready visuals at scale.

Key Responsibilities:

1. AI Fashion Visual Generation

Lead the creation of high-quality AI-generated fashion visuals used across:

• Product detail pages (PDPs)

• E-commerce marketplaces

• Product storytelling visuals

• Social and performance marketing creatives

• Short-form product videos

Responsibilities include:

• Designing AI prompt frameworks for fashion and apparel visuals

• Creating pose libraries, scene structures, and styling references for AI models

• Developing camera angles, lighting styles, and visual compositions optimized for e-commerce

• Ensuring garments, textures, and product details are accurately represented

The goal is to ensure AI visuals feel editorial, realistic, and commercially effective.

2. AI Visual Quality & QC Frameworks

Own the quality standards and evaluation frameworks for all AI-generated visuals. You will define structured QC systems to evaluate:

• Garment accuracy and fit representation

• Model pose realism and body proportions

• Lighting, shadows, and visual depth

• Fabric textures and color accuracy

• Removal of AI artifacts and distortions

• Compliance with brand visual standards

Key responsibilities:

• Build AI visual quality scorecards

• Establish review pipelines for AI outputs

• Train QC teams to evaluate AI-generated content

• Continuously refine generation systems based on QC feedback

Your role ensures AI visuals match or exceed traditional fashion photography standards.

3. Prompt Engineering & AI Output Optimization

Develop structured prompt engineering systems to guide AI tools.

Responsibilities include:

• Creating advanced prompt libraries for fashion imagery

• Designing repeatable prompt templates for different garment categories

• Using reference images and style datasets to guide outputs

• Running generation experiments to improve visual realism and accuracy

• Optimizing prompts for consistent outputs across large SKU volumes

This role requires hands-on experimentation with AI tools to achieve the best visual results.

4. PDP Visual Storytelling & Conversion Design

Build visual storytelling systems for product pages. You will help answer the key e-commerce question: “How can visuals help customers understand and buy a product faster?”

Responsibilities include:

• Designing visual storytelling frameworks for PDPs

• Creating content structures that explain product features visually

• Building storyboard templates for AI-generated product videos

• Developing visual formats that reduce product uncertainty for customers

Your work will directly influence conversion rates, engagement, and return reduction.

5. AI Content Production Systems

Help build scalable AI content production pipelines.

Responsibilities include:

• Designing AI workflows for large-scale SKU content creation

• Identifying manual production steps that can be automated

• Collaborating with engineering teams to improve AI models

• Defining generation → QC → refinement pipelines

The objective is to create repeatable creative systems that can scale across thousands of products.

6. Cross-Functional Collaboration

Act as the bridge between AI engineering, creative teams, and e-commerce strategy.

Responsibilities include:

• Working closely with AI engineers to improve generation models

• Managing visual QC teams and editors

• Collaborating with marketing teams on campaign visuals

• Supporting product teams integrating visual outputs into platforms

7. Client & Business Impact

Support the commercial growth of Engagereel by translating AI capabilities into compelling visual demonstrations.

Responsibilities include:

• Creating visual case studies and demo content for brands

• Supporting sales and pitch teams with AI-generated examples

• Helping brands adopt AI-powered content systems

Your work will directly influence how brands adopt AI visual production.

Tools & Technologies:

You will actively work with Generative AI creative tools, including:

• Image generation platforms
• AI video generation tools
• Prompt engineering systems
• AI visual editing tools
• Image generation pipeline
• Image-to-video generation pipelines
• AI upscaling and refinement tools

Experience with emerging AI creative tools and workflows is highly valuable.

Required Skills & Experience:

• 4–7+ years in fashion visuals, creative direction, or e-commerce content production

• Strong understanding of fashion photography and garment presentation

• Hands-on experience with Generative AI tools for image or video creation

• Understanding of PDP visual strategy and e-commerce storytelling

• Ability to combine creative thinking with structured systems

• Strong attention to visual detail and content quality

Preferred Background:

• Fashion Communication / Fashion Design / Visual Communication background

• Experience working with fashion brands, retailers, or e-commerce platforms

• Exposure to AI creative tools and prompt engineering

• Experience managing high-volume SKU content production

Education:

Bachelor’s Degree in Fashion Communication, Fashion Design, Visual Communication, or Creative Technology

Preferred institutes include NIFT, NID, Pearl Academy, Srishti, or other leading design institutes.