Affiliate Team Lead

Job Title: Affiliate Team Lead

Location: Hyderabad

Work Mode: Semi Hybrid Mode (4days work from office) and (1 day work from home (either Monday or Wednesday or Friday)) in a week

Job Goal

The Affiliate Marketing Team Lead is responsible for owning, scaling, and optimizing the affiliate marketing channel end-to-end to drive profitable growth for a Home, Garden, and Furniture e-commerce business.

This role leads the affiliate team, defines channel strategy, manages budgets and partner relationships, and ensures that affiliate traffic delivers high-quality revenue, strong ROI, and brand-safe growth. The role also acts as a key cross-functional link between Marketing, Commercial, BI, and Tech teams.

Core activities

1. Affiliate Strategy & Channel Ownership

• Define and execute the affiliate marketing strategy aligned with commercial goals and category priorities (Home, Garden, Furniture).
• Translate business objectives into monthly and quarterly affiliate targets.
• Identify growth opportunities by partner type (content, cashback, loyalty, influencers, deal sites).
• Drive continuous innovation and testing of new affiliate models and placements

2. Budget & Performance Management

• Plan, allocate, and manage affiliate budgets to maximize ROI and contribution margin.
• Monitor daily and weekly performance across key metrics:
• Revenue, ROI, CPA, EPC, AOV, CTR, conversion rate
• Partner-level performance and attribution
• Optimize commission structures and incentives based on profitability and partner value.
• Ensure accurate tracking and attribution across devices and channels.

3. Affiliate Recruitment & Relationship Management

• Recruit, onboard, and develop high-quality affiliate partners relevant to Home, Garden, and Furniture audiences.
• Maintain strong relationships with top-performing partners and networks.
• Negotiate commercial terms, commissions, and placements.
• Ensure full compliance with affiliate policies, brand guidelines, and legal requirements.

4. Team Leadership & Development

• Lead, coach, and develop the affiliate marketing team.
• Set clear goals, priorities, and performance expectations.
• Foster a data-driven and test-and-learn culture.
• Ensure operational excellence and scalability of affiliate processes.

5. Reporting, Analytics & Insights

• Develop and maintain performance dashboards using GA4, Looker Studio, BI tools, and CRM data.
• Deliver detailed weekly, monthly, and quarterly performance reports covering:
• Revenue and ROI
• Contribution margin
• Partner-level insights
• Budget usage and forecasts
• Provide clear, actionable recommendations for optimization and growth.

6. Cross-Functional Collaboration

• Act as the central point of contact for all affiliate marketing activities.
• Work closely with:
• Commercial teams on category focus and promotions
• Brand & Content teams on messaging and creative guidelines
• Tech & BI teams on tracking, attribution, and automation
• Align affiliate activity with broader performance marketing and commercial calendars.

KPIs

Revenue & Profitability

• Achievement of affiliate revenue targets
• ROI and contribution margin from affiliate channel
• Growth in revenue share of total online sales

Partner Growth & Quality

• Increase in number of active, high-quality affiliates
• Revenue concentration reduction (healthier partner mix)
• Performance growth of top-tier and strategic partners

Campaign & Traffic Performance

• Improvements in CTR, conversion rate, EPC, and AOV
• Growth in qualified traffic, leads, and conversions
• Successful execution of seasonal and promotional campaigns

Operational & Compliance Excellence

• Accurate and timely performance reporting
• Low incident and compliance issue rate
• On-time execution of affiliate launches and campaigns

Leadership & Process

• Team performance against goals
• Clear documentation and scalable affiliate processes
• Stakeholder satisfaction across Marketing and Commercial teams

Required Skills & Experience

Must-Have

• Proven experience in affiliate marketing, ideally in e-commerce
• Strong understanding of performance metrics and ROI-driven marketing
• Experience managing budgets, partners, and teams
• Hands-on experience with GA4, affiliate platforms, and reporting tools
• Strong analytical and stakeholder management skills

Nice-to-Have

• Experience in Home, Garden, or Furniture e-commerce
• Knowledge of attribution models and BI tools
• Experience working in international or multi-market environments

Tools & Environment

• Affiliate networks and platforms
• Google Analytics 4
• Looker Studio / BI tools
• CRM systems
• Internal data and attribution tools