Ads & Campaign Publisher (Digital Marketing)

Actively Reviewing the Applications

Dental World

India, West Bengal, Kolkata Full-Time On-site

Posted 3 hours ago • Apply by June 12, 2026

Job Description

Company Description

Dental World, located in the heart of Kolkata, is a renowned dental practice with a legacy spanning over 95 years. Recognized as one of the city's top-rated dental clinics, we are dedicated to offering world-class dental care services using state-of-the-art technology. Our expert team of skilled and experienced dentists strives to provide stress-free and enjoyable experiences for patients, ensuring their satisfaction and long-term trust. We specialize in delivering personalized dental solutions that cater to a variety of needs and budgets, helping our patients achieve confident, radiant smiles.

Role Description

This is a full-time, on-site role for an Ads & Campaign Publisher (Digital Marketing) based in Kolkata. The role involves developing, launching, and managing digital ad campaigns; analyzing performance metrics; creating campaign strategies; collaborating with designers and content creators; and optimizing campaigns to enhance engagement and results. The professional will work closely with other team members to ensure brand consistency and achieve marketing goals.

1. Ad & Campaign Publishing

Responsible for publishing, managing, and optimizing digital ad campaigns across multiple platforms.

Responsibilities

Publish campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other ad networks.
Ensure correct setup of targeting, creatives, budget, and scheduling.
Maintain proper campaign naming conventions and account structure.
Implement campaign updates, edits, and optimizations as instructed by the marketing team.
Understanding and hands on knowledge of GTM.
Knowledge and hands on experiencer with managing catalog based ads.
Working knowledge of SEO
Knowledge of MarkTech tools like Hubspot, Marketo, Salesforce, Adobe Campaign Manager, CleverTap, Web Engage preferred.

2. E-commerce Management

Manage marketing campaigns that drive traffic and conversions for e-commerce platforms.

Responsibilities

Manage product catalog campaigns and shopping ads.
Coordinate with the e-commerce backend team for product feeds, updates, and campaign alignment.
Management of Orders form backend and align with the logistics team for update on Order status
Track product performance and ensure proper linking between ads and product pages.

3. Email & WhatsApp Campaign Management

Handle outbound marketing campaigns through communication channels.

Responsibilities

Set up and schedule email marketing campaigns.
Manage WhatsApp broadcast or automation campaigns.
Maintain audience segmentation and campaign lists.
Track delivery, open rates, and engagement metrics.

4. Lead Pipeline Management

Ensure smooth flow and tracking of leads from campaigns to CRM systems.

Responsibilities

Monitor incoming leads from campaigns.
Ensure leads are properly captured and routed to the CRM or sales pipeline.
Maintain lead tracking sheets or dashboards.
Coordinate with sales teams for lead status updates.

5. Attribution & Conversion Reporting

Track and report how campaigns contribute to conversions and revenue.

Responsibilities

Implement tracking pixels, UTM parameters, and conversion events.
Monitor campaign attribution across platforms.
Prepare reports showing lead sources, conversions, and ROI.
Identify tracking gaps and coordinate fixes with the tech team.

Core Competencies to Look For

Attention to detail in campaign setup
Understanding of marketing attribution, Tag management and SEO
Familiarity with ad platforms and automation tools
Ability to work with CRM and lead management systems
Analytical mindset for reporting and insights

Qualifications

Proficiency in paid media management, social media advertisements, and PPC advertising platforms
Experience in campaign strategy creation, analytics, and performance optimization
Knowledge in content creation, creative coordination, and brand marketing principles
Strong organizational, analytical, and communication skills
Familiarity with the dental or healthcare industry is a plus
Bachelor's degree in Marketing, Communications, Business, or related field
Proficiency in digital marketing tools, such as Google Ads, Facebook Ads, email, e-commerce marketing and analytics platforms
Ability to work collaboratively in a team-oriented environment