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Ad Operations Manager – Mobile Marketing

Actively Reviewing the Applications

AdCounty Media India Ltd.

2–4 years
Posted 3 days ago • Apply by June 11, 2026

Job Description

Role Overview

We are looking for a detail-oriented and performance-driven Ad Operations Manager with hands-on experience in mobile marketing campaigns. The ideal candidate should have strong expertise in managing, optimizing, and scaling mobile ad campaigns across multiple platforms.

Key Responsibilities

  • Execute and manage mobile advertising campaigns across various ad platforms
  • Monitor campaign performance, analyze data, and optimize for KPIs such as CPI, CPA, ROAS, and retention
  • Handle end-to-end campaign operations including setup, trafficking, tracking, and reporting
  • Work closely with internal teams (Sales, Account Management, Tech) to ensure smooth campaign delivery
  • Identify performance trends and provide actionable insights to improve campaign outcomes
  • Ensure timely reporting and maintain campaign documentation
  • Troubleshoot campaign issues and coordinate with platform support teams when required

Required Skills & Qualifications

  • Minimum 2+ years of experience in Ad Operations / Mobile Marketing
  • Strong understanding of mobile advertising ecosystem
  • Hands-on experience with major ad platforms such as:
    • Google Ads (UAC/App Campaigns)
    • Meta Ads (Facebook/Instagram)
    • InMobi / Affle / Vungle / Unity Ads / AppLovin
  • Knowledge of MMPs (Mobile Measurement Partners) like:
    • AppsFlyer
    • Adjust
    • Branch
  • Understanding of tracking tools, attribution models, and SDK integrations
  • Good analytical skills with ability to interpret data and optimize campaigns
  • Proficiency in Excel / Google Sheets for reporting and analysis
Preferred Qualifications

  • Experience in performance marketing campaigns (CPI, CPA models)
  • Basic understanding of fraud detection and traffic quality
  • Familiarity with programmatic platforms is a plus
  • Strong communication and coordination skills

What We’re Looking For

  • Detail-oriented and proactive mindset
  • Ability to manage multiple campaigns simultaneously
  • Strong problem-solving skills
  • Willingness to learn and adapt in a fast-paced environment

Skills: mobile marketing,appsflyer,cpi,reporting

Required Skills

Quality Management System Quality Control Root Cause Analysis Adobe Illustrator SAS UAT BSA
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