Copywriter

Job Description

Place of posting : Kolkata CTC : Rs. 5 LPA (negotiable based on candidature) Job Description: Content Writer (Social Media, E-Commerce & CRM) Position: Copywriter - Digital & Social Media Department: Marketing / Digital Location: Kolkata Reports to: Marketing Lead Mode: Full time, in office Role Overview We are seeking a creative and detail-oriented Copywriter to craft compelling, on-brand copy across our social media, paid ads ? Google Ads, Meta Ads, e-commerce platforms, and CRM campaigns ? Whatsapp, SMS, Emails. The ideal candidate will understand both creative storytelling and data-driven communication, helping us engage customers, drive conversions, and build loyalty. Key Responsibilities Social Media * Write clear, concise and engaging copy for social media ? paid and organic ads - hooks, posts, captions, and scripts tailored to each platform (Instagram, Facebook, LinkedIn, YouTube). * Collaborate with design/video teams to develop thumb-stopping creatives. * Adapt content to trending formats (Reels, Shorts, Stories, Carousels). * Maintain consistent tone of voice while aligning with campaign goals. * Create campaign one-liners with potential of virality E-Commerce * Develop SEO-friendly product titles, descriptions, and bullet points for marketplaces (Amazon, Flipkart, etc.) and brand website. * Create A+ content / enhanced brand content for product listings. * Write promotional copy for website banners, landing pages, and campaigns/sale events * Ensure accuracy of product details and consistency across platforms. CRM (Email, SMS, WhatsApp Marketing) * Craft persuasive subject lines, body copy, and CTAs for CRM campaigns. * Personalize messaging for different audience segments (new users, repeat buyers, lapsed customers). * Align campaigns with lifecycle journeys (onboarding, promotions, retention, reactivation). * Collaborate with CRM team to A/B test and optimize copy for open/click rates. KPIs & Success Metrics * Engagement rates (likes, shares, comments, saves) on social media. * CTR & conversion rates on e-commerce listings and campaigns. * Open rates, CTR, and conversions for CRM campaigns. * Consistency in tone of voice and brand guidelines across all touchpoints. Candidate Requirements * Bachelor?s degree in English, Journalism, Marketing, Communications, or related field. * 4-6 years of proven experience in copy/content writing (preferably in digital marketing/e-commerce). * Strong grasp of social media trends, SEO best practices, and customer lifecycle marketing. * Ability to write clear, concise, and persuasive copy for multiple formats. * Familiarity with tools like Google Analytics, SEMrush/Ahrefs, Mailchimp/Klaviyo, or similar. * Excellent communication, editing, and proofreading skills with attention to detail Preferred Skills * Experience in FMCG, e-commerce, or D2C brands. * Experience in both long content and short form of copywriting * Understanding of performance marketing metrics and how copy impacts results.